Treasure Hunt: Find 12 Re-usable "Buried Treasures" in your Fashion Collection

Publicado el 20/04/2016 - Patrimonio Digital

Co-aprendizajeAnalogizando lo digitalEuropeana

Contribuidores: Platoniq

Europeana Fashion set
Have you ever pronounced ‘Rijkmuseum’ correctly? Take the opportunity and try, because we’re on our way! On April 20th, Platoniq, in collaboration with the Europeana Fashion Association and Europeana, is offering a co-creation workshop in this fabulous Dutch arts museum in Amsterdam, in the framework of the Europeana DSI project. We’ll collectively search for different uses and re-uses of digital heritage in the field of fashion and cultural heritage. Together, we'll create prototypes during the workshop, focusing on crowdsourcing as a way to strengthen and develop ideas.

Representatives of the following places have allready registered:

- MoMu, Antwerp
- Rossimoda Shoe Museum, Padua
- Israel Museum, Jerusalem
- Wien Museum, Vienna
- SPK, Berlin
- Netherlands Institute for Sound and Vision, Hilversum
- Hilversum College of Arts
- University of Edinburgh Fashion design and multimedia arts
- IUAV, University of Venice
and, of course, Rijksmuseum, Amsterdam.

Plus, we’ve got a couple of freelance fashion curators, a fashion photographer, and three people from the Europeana Fashion Association.

This is an opportunity to improve the Co-creation made Agile methodology developed by Platoniq as part of the Europeana Creative project, continuing to improve access to materials and tools to facilitate the re-use of digital heritage.

Platoniq has organized this practical workshop in a way that will allow us to gather insight from our participating content holders, to understand how they presently view, use, or imagine using their content. This will help us tailor and refine our approach in future creative re-use workshops to satisfy the needs of content holders and also those of the creative re-use community. Content holder participants will be invited to “curate 12 treasures from your collection for re-use”. This collection of images will be set up to inspire others, and we will analyze them during the workshop. Doing so will help us organize the session dynamics and take a closer look, with a mind towards possible future projects. These selected collections will be organized directly on a Pinterest board, just as we did at Platoniq as an example to follow:

Content holders will be able to share their “12 treasures” collections with other participants on the workshop day, and we'll contextualize the results, also looking at publishing and licensing issues.
To help with the process of selection, we have created a graphical guide on the relevance criterias. 

This simple-to-use guide offers a selection of criteria which participants can use to assess the items/images they’re considering for their selection of 12 treasures. There are four main categories of criteria: Visual Impact, Data Accuracy, “Is it shareable?”, and Ranking. Each category contains a handful of questions and a “yes/no” field in the form, for immediate recording of impressions. The total number of “yes” answers will be evaluated on a scale of relevancy: the more “yes” answers, the more relevant.

The relevance exercise allows us to analyze different key elements and determine the criteria for selecting the most relevant items or images. The quality of the final collection will depend on the accuracy in applying these criteria.

We have determined 4 main aspects to take in consideration:

1. Visual Impact

Each photo has to tell a story. Here, we will evaluate whether the image is communicating something: does it have some historical relevance? Is there a quality of rarity? Does it have the ability to engage people? We must assess whether the subject is clear, and direct - or, if the quality of the image is somehow “striking”. We’ll evaluate its resolution, color quality, and other aspects.

2. Data Accuracy

Another crucial element in working within this framework is taking care to verify that all attribution data is presented accurately, according to the criteria established. For example, all names must be fully detailed, ie. authors must be identified. Any specific people and places (eg. buildings or institutions) shown in images must also be fully identified, using their full names.  Finally, each item used should include a short description and a date.

3. Is it shareable?

Can the image be shared, and to what extent? In order to be compliant with the established licensing criteria, the following elements must be evaluated. The three categories of licensing include open license (or Public Domain),  Creative Commons licenses (which carry an increasing order of restrictions), and finally, Copyright.

Here's a very thorough, deep explanation of examples that use different forms of Creative Commons licenses:

Interestingly enough, Europeana, in partnership with Creative Commons, Kennisland and key stakeholders of the DPLA have just launched

Rights statement are complementary to licenses; they quickly allow you to evaluate whether your chosen “online cultural heritage works” may be re-used, and how - meaning, under what license - to ensure legal compliance. This site provides 11 standardized rights statements created specifically for cultural heritage institutions around the world.  This body of work is the product of the “International Rights Statements Working Group”, which was tasked with creating a human- and machine-friendly (eg, search engines) mechanism for communicating these rights statements, building on the base of the existing best-practices model of the Europeana Licensing Framework.

4. Ranking

Ranking is an important - but even better, fun - part of the process. To get everyone involved, while you’re selecting images with a group you can go through the voting on the photos. Ones which rank higher on “shared emotions” could possibly be more attractive than others - and that’s what we’re trying to find out.

To rank, we have a basic algorithm:
- 12+ ......VERY RELEVANT
- 8 - 11 ...RELEVANT
- 4 - 7 .....NOT VERY RELEVANT
- 1 - 3 .....IRRELEVANT

The results of this exercise will help guide participants during the workshop, from scenario planning to collective decision-making, definition of personas and their relation to cultural objects, and finally, to group design and visual definition of ideas. Plus, these “12 treasures” collections from each participant will become very relevant once we’re comparing them with Europeana Publishing framework’s recommendations:

Europeana has developed a framework with four tiers of participation for managing and delivering high-quality content. The higher the quality of information provided by data partners, the more benefit they’ll create: "The more you give, the more you get" is the framework's motto. This framework is intended to clarifies Europeana's relationship with its data partners by clearly outlining what Europeana can offer to its collaborators, and how this is dependent on the content and metadata made available by those collaborators.

The Europeana Publishing Framework chart visually organizes the different “tiers”, or possible uses of Europeana, according to the final use of material - search engine, showcase, distribution platform, or “free re-use” platform. Each tier is then detailed with the options within that description: whether or not the objects are directly linked, the relevant rights statements, the specific API displays (metadata, etc.), and finally, the cumulative benefits expected for each category within the framework.

At Platoniq, we have done our homework, and together with the Europeana Fashion association we’ve created a beautiful set of printed cards (available online soon). If you want to be part of this premiere, and get one of these (picture), you’ll have to come to Rijkmuseum on the 20th of April. Each of the participants will receive one of these collector’s items!

So...are you a designer? A developer, maybe? An artist, cultural manager, creative, techie or marketing expert? Take a day to let your imagination flow, and join us at the Europeana Fashion workshop!

But if you can’t join us, you can still participate: collect your “12 treasures” Pinterest board, and share with @Platoniq Pinterest user

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Europeana Fashion set

At Platoniq, together with the Europeana Fashion association we’ve created a beautiful set of printed cards (available online soon). If you want to be part of this premiere, and get one of these (picture), you’ll have to come to Rijkmuseum on the 20th of April. Each of the participants will receive one of these collector’s items!