La Guixeta was founded with a clear mission: **to contribute to a more equitable, sustainable, and democratic audiovisual and cultural ecosystem in Catalan**, where content creators can maintain a more direct relationship with their communities and capture a greater share of the value they generate.
Driven by Som Audiovisual and with the participation of **Fundación Platoniq**, the platform seeks to address some of the main challenges facing the digital cultural sector: dependence on large intermediaries, the difficulty of financing new productions, the concentration of distribution, and the lack of transparent compensation models for creators and producers.
Rather than simply building a new content platform, La Guixeta is experimenting with a **shared cultural infrastructure** based on open technology, the social and solidarity economy, and cooperative governance. Its goal is to demonstrate that it is possible to organize the production, financing, distribution, and consumption of digital culture in a different way.
## **Digital Infrastructure in the Service of Culture**
To advance this mission, La Guixeta combines a techno-ethical video playback and streaming service based on **PeerTube** with the crowdfunding tools and methodologies developed around **Goteo.org**.
The Platoniq Foundation’s contribution lies precisely at this intersection of **civic technology, crowdfunding, and community building**. The integration with Goteo allows creators and producers to not only rely on revenue from content consumption but also to mobilize their communities to fund new productions, generate recurring support, and explore alternative mechanisms for compensation and distribution.
{% quote %}A new, community-based way of sharing{% endquote %}
Technology is thus understood not as an end in itself, but as a tool for transforming the economic and social relationships that shape the cultural sector.
## **Fifty-two female content creators and producers (for now)**
Currently, more than fifty female creators and producers are part of La Guixeta. The platform’s mission is to expand the opportunities they have to **create, finance, distribute, and sustain their work** within a digital environment consistent with the values of the social economy.
Being part of this community allows you to:
* Generate income directly from your content.
* Launch **crowdfunding** campaigns to finance new productions and cultural projects.
* Experiment with alternative models for compensation and revenue sharing.
* Reduce dependence on intermediaries and exploitative platforms.
* Participate in the governance and co-ownership of a shared infrastructure.
* Receive support for the creation, production, exhibition, promotion, and distribution of content.
* Build more stable relationships between creators, audiences, and communities.
* Promote responsible forms of digital consumption that align with the cultural value of the works.
The goal is for La Guixeta to function as a space where **local talent can find not only visibility but also the material conditions necessary to sustain itself**.
## Redistributing the Value Generated by Culture
With more than 250 published pieces of content, La Guixeta is testing an economic model designed to ensure that most of the value remains within the cultural ecosystem itself.
Creators and producers receive **82% of the revenue generated by their content**. The remaining 18% is reinvested in shared infrastructure:
1. 6% goes toward the monetization service and to cover costs associated with management and payment systems.
2. 6% goes to Som Audiovisual SCCL for the maintenance of La Guixeta and the management of the audiovisual repository.
3. 6% goes to La Guixeta’s Social Fund, which is used for new calls for proposals, support for creation, and mutual aid projects.
This approach introduces a principle of **redistribution and mutualization**: a portion of the resources generated by cultural activity helps maintain the infrastructure that makes it possible and facilitates the emergence of new productions.
Along with crowdfunding and other forms of community support, the model seeks to demonstrate that there are alternatives to a digital economy based exclusively on advertising, subscriptions, or commercial intermediation.
## **A Space for Social Dialogue**
La Guixeta’s mission is not limited to improving the economic conditions of audiovisual production. The platform aims to become a space where culture can help **highlight experiences, spark public conversations, and connect communities around relevant social issues**.
The **Migrant Dialogues** are an example of this approach: a series of content pieces created by people of color in Barcelona that address issues affecting their daily lives, such as work, caregiving, and the process of obtaining legal status.
{% video { "title": "Temps Migrant", "url": "https://videos.laguixeta.cat/videos/embed/a40e7792-f959-4775-a474-e4d8eac6c7de" } %}
From this perspective, the Platoniq Foundation helps position La Guixeta within a broader line of experimentation exploring **how digital infrastructures, funding models, and participatory methodologies can strengthen communities’ capacity to produce culture, organize themselves, and participate in the debates that affect them**.
La Guixeta thus sets forth a mission that goes beyond streaming: **to build a digital cultural infrastructure where creation, funding, distribution, participation, and community can all be part of the same democratic and cooperative ecosystem**.
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*If you have an audiovisual project and would like to be part of La Guixeta, [write to us](https://laguixeta.cat/contactans/).*
